Schedule your promotions
The goal of your promotions is to get people to view the webinar.
Email:
The ideal email cadence.
1st Email: 3 weeks out
2nd email: 2 weeks out
3rd email: 1 week out
4th email: 3 days out
5th email: 1 day out
6th email: day-of: 1 hour before.
7th email: 15 min prior
Texting:
If you can get your audience’s phone number, text once when you get it, then replace the 5th and 7th emails.
Client communications and touchpoints.
Each time you send info to a client is a chance to share your voice.
Each communication should do 2 things: Share new about the webinar + the general details.
New info can include:
Things about speaker 1
Things about speaker 2, etc.
Things about the moderator
Why the event is happening
Background on the topic
Background on the industry
Future webinars you’re hosting on the topic
Past webinars you’ve hosted on the topic
Doesn’t need to be a huge email. 300-500 words will be fine.
But each email should include a link to register. Always have this go to the same place.